Aligning purpose with business strategy
Understanding business goals and objectives is the first step to aligning purpose with business strategy. Defining goals and objectives allows organisations to clarify their priorities and focus on achieving desired outcomes.
A purpose-driven approach can provide a competitive advantage, drive sustainable long-term value, and create a meaningful and profitable brand.
Aligning your business’ purpose with its business strategy (goals and objectives) provides a clear direction for your organisation. It helps ensure that all efforts are aligned with a common goal.
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