Education & Social Behaviour Change (SBC)
Education and Social Behaviour Change (SBC) are at the heart of Ambi Group’s approach to ESG, CSV, SDGs development.
We design learning experiences, content and interventions that make sustainability and social topics relevant, engaging and actionable for different audiences.
Education & Social Behaviour Change (SBC)
Why education and SBC matter for ESG
Lasting ESG, CSV, SDG impact depends not only on strategies and frameworks, but on how people think, feel and act in their daily lives.
By combining education with Social Behaviour Change techniques, we help organisations move stakeholders from simple awareness to concrete, measurable changes in behaviour.
- Turn complex ESG topics into clear, meaningful stories and experiences.
- Design environments, messages and incentives that support desired behaviours.
- Align internal teams, partners and communities around shared goals.
Education & Social Behaviour Change (SBC)
What we do
Internal learning & capacity building
We design workshops, masterclasses and learning journeys that help leadership and teams understand ESG development, shared value and Social Behaviour Change. The focus is on practical tools and real examples so that teams/departments can integrate ESG, CSV, SDGs into everyday decisions and projects.
Public education & EduZone style experiences
We co-create education zones and experiential spaces, such as EduZone concepts at events or destinations, that engage the public around ESG topics. These spaces combine interactive content, narratives and activities to reach families, youth and communities in an accessible way.
Behaviour change campaigns & social marketing
We design SBC based campaigns that use social marketing techniques to influence perceptions and behaviours on issues such as road safety, sustainable mobility, waste, nutrition or community well being. This includes messaging, channels, partnerships and incentives tailored to specific audiences and cultural contexts.
Education & Social Behaviour Change (SBC)
Integrated with PPAS System and the ESG, CSV, SDGs Development Journey
Education and SBC are fully integrated into Ambi Group’s Purpose‑to‑Profit Activation System (PPAS) and Five‑Stage ESG, CSV, SDGs and Development Journey.
They are especially critical in Stage 4 – Implementation & Social Activation – where strategies become on‑the‑ground programmes and campaigns.
- Stages 1–2: understanding audiences, barriers and motivations to shape education and SBC design.
- Stage 3: building partnerships with schools, NGOs, media and community organisations.
- Stage 4: implementing education zones, campaigns and activations supported by SBC techniques.
- Stage 5: measuring behaviour change and refining content and formats.
Education & Social Behaviour Change (SBC)
Who we work with
Our Education & SBC services support companies, destinations, public institutions and international organisations that want to deepen engagement around ESG topics.
We work across sport events, food, sustainable tourism, education, design, plastic and fashion, tailoring education and behaviour‑change approaches to each context.
Let’s design your Education & SBC strategy
Whether you need internal training, a public education platform or a behaviour‑change campaign, we can help you create formats that move people from awareness to action.